President Yang Peng attended the Conference of Nationwide Dealers<br>and Investors of the BMW

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The BMW convened a conference with all the nationwide dealers and investors on July 1st 2015, discussing about development plan of the second-half of the year. President Yang Peng attended this conference and gave an outstanding speech. All the dealers and investors approved the countermeasures to the market fluctuations in the first-half of the year, and reflected positively against the coming stable development.

Mr. Yang Peng said: We keep the communication with BMW about the changes of the market circumstance. BMW always gives us both reasonable solutions to the current business and strategic suggestions to the fresh market environment.

As a senior strategic partner of BMW, Rundong Auto now own 18 stores, becoming the largest dealers in Jiangsu, Shandong province and Shanghai, the fifth largest dealer in China at the same time. It will still devote itself to luxury brand business in order to improve its profitability.

This conference showed the low-profile strategic adjustment and the value towards the dealers of the BMW. The president of China BMW Mr. Karsten Engel said: We appreciate the trust and zeal from our partners. We will hold the principle of win-win cooperation, face the challenges together, take aggressive action to achieve a sustainable business mode.

The supports BMW offered to the dealers is a package deal, mainly include: lower down the volume of the supplement of the second quarter, adjust the total amount and the structure of dealers' inventory; optimize dealer's KPI system; modify internal process to accelerate dealers' payment rebate segment, this will help to optimize dealers' cash flow; assist dealers to improve after sales, pre-owned vehicles and financial service, promote dealers' pluralism in various business segments; launch larger amount of vehicles that is highly cost effective and elevate dealers' local market competitiveness by introduce latest models and entry level vehicles.

BMW reached fruitful achievements after adjusted the second quarter supplement. The level of inventory BMW's dealers is below the industry average. BMW group achieved a unite digit achievement in the first 6 months while give fully support to ease dealers' pressure. In the next 6 months, BMW will keep offer dealers strong support in business development including suitable adjustment in the third quarter's goal so as to maintain dealers' inventory in a sound level.

The representatives of CADA also participated in this conference. The vice-president of CADA Mr. Diao Jianshen said: It is glad to see the sincere communication between the manufacturers and dealers. We speak highly of the supports which BMW gave its partners. We hope that such precious communication and relationship between manufacturers and dealers could give a boost to the development of auto industry in the new circumstance.

Created on:2015年7月2日 00:00
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